In the past fifty years, Lacroix has constantly been associated with passion, technology and design.

Created in 1967, the brand’s vocation inspired by its founder, former French ski champion Léo Lacroix, remains intact: to invent elegant, high-performance apparel offering skiers a unique sporting experience. Beyond short-lived fashion trends, Lacroix’s creations express a taste for refinement and pure lines.

Passion for products, exacting standards in terms of performance and a taste for aesthetically appealing objects are the core values that have driven the brand since its creation in 1967.  

The brand is highly committed to its core identity and to celebrate its 50th anniversary, it has developed a limited edition of emblematic, sophisticated products that showcase all the know-how acquired over the past half-century.